155 Over the past century, Western States has earned a global reputation for innovation and excellence. The foundation for that reputation has been the company’s own set of values, its integrity, and the contributions of its partners. We’ve been fortunate to have worked with top-quality colleagues and vendors throughout the world. Whether they provided materials, support, or representation, these companies and individuals have played a critical role in our global success. We’re pleased to introduce many of them in this chapter. Strategic Partnerships Working Together above: Advertisement for Hershey’s Cocoa, from the booklet “HERSHEY, The Chocolate Town”