As a marketer, I’m always on the lookout for cool advertising – new or retro. Lately, I’ve been binge watching Mad Men – a television drama series about the lives of advertisers and creatives who work at an advertising agency on Madison Avenue in the 1960's. It’s visual style and historical authenticity down to the smallest [...]
It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make us photographers. Digital technology has become a powerful equalizer in so many ways. Everyday people have access to tools that are far more sophisticated [...]
The graphic symbol representing your company has been in place since the early 1960s, when your great-uncle started the business, and your new advertising firm insists that it has to be replaced. You want to trust their counsel, but you're just not sure. "You need a new logo" is one of the first things companies often [...]
A few years ago, one of our agency's longtime clients asked us to develop a coffee-table book celebrating their company's centennial. In bringing that project to fruition, I learned a lot about the company, but learned even more about running a business. The company is Western States Manufacturing, a Cincinnati-area maker of centrifugal devices for [...]
When Deborah Daily and her husband, Ken, started Buckaroo Marketing New Media out of their home in 1999, they strived to create a business customers could rely on. Daily, president of Buckaroo Marketing, said they wanted to get away from working in corporate America. “We didn’t care for marching to the beat of someone else’s drum,” [...]
