The disagreement grew increasingly intense. His frustration was obvious as he angrily snapped, “I’m the customer! I’m always right!” I didn’t yell back. I simply resigned his business. “The customer is always right” is an outgrowth of the intense competition among early big-city retailers. 19th century titans like John Wanamaker and Marshall Field wisely emphasized customer [...]
Have a safe and happy Thanksgiving holiday from everyone at Buckaroo Marketing.
We’ve all heard a photo is worth a thousand words, but if you’re in the business of making or selling products, you might be surprised to learn there’s a better alternative that’s worth infinitely more than those thousand words.Marketing and advertising efforts took a giant step forward when high-quality photography became available. Photos offered not only [...]
The marketing director worked hard on the new campaign and convinced the CFO to budget extra dollars for the launch. It was an exciting promotion with an impossible-to-ignore offer that was certain to boost sales to new highs. Only one problem: nobody told the sales team about it. So an hour after the email blast went [...]
You’re so excited about your new website. After weeks of work, it’s just about ready to launch and the developer needs the credentials for your hosting service. That’s when you remember Larry. Ah, Larry. When you launched the current version of your website four years ago, he was your technology Larry-of-all-trades, overseeing the network and helping [...]
This Independence Day, take a step back and cherish your life and the country you live in while appreciating the sacrifices people made to give us independence today. Factoid: Who started the 4th of July as a holiday? The 4th of July was celebrated as our Independence Day in 1777. John Adams predicted in a [...]
I developed a better understanding of our company’s business model the morning our son and his three-week-old driver’s license crossed paths with another vehicle in a local roundabout. Our car didn’t look too good, but he was fine. The driver who hit him was also uninjured, and her car suffered the worst of the damage. Most [...]
While LinkedIn celebrates its 18th birthday on May 5, few people realize that LinkedIn was launched nine months before Facebook launched at Harvard – making it one of the oldest social networks still in use today. With 55 million companies as members, LinkedIn is clearly a driving force in the economy as evidenced by 61 million [...]
It happens frequently, and it always puzzles me. During an initial conversation with a CEO or company owner, I’ll ask how well their marketing is working. And they’ll reply with something like “I guess okay” or “it seems to be” or “I’m not sure” or even just a shrug. These are companies that invest significant sums [...]
During the holiday season more than ever, our thoughts turn gratefully to those who have made our progress possible. We are deeply thankful and extend to you our best wishes for a happy and healthy holiday season. It is in this spirit we say, simply but sincerely… Thank you and Best Wishes for the Holiday Season [...]
