I’m always fascinated by company leaders who cannot grasp the value someone with a different perspective can bring to them. It reminds me of that homespun wisdom that it’s impossible to read the label from inside a jam jar. Put another way, unless a CEO or other company leader has managed to become 100 percent [...]
I was excited to open it. The website had been compelling, and the box was beautifully designed. The product was exactly as advertised. And then I saw the sheet. It was a simple slip of paper, containing the assembly instructions, apparently cranked out on the company’s photocopier. The text was skewed on the page, so whoever [...]
If there’s one common theme I’ve been hearing from company leaders during these strange economic times, it’s “we need more people.” And if there’s one lesson I’ve learned, it’s that those companies may need a more strategic approach to find them. You can see the evidence of the struggle to hire everywhere you look, from a [...]
Make way for 2022! New adventures are just around the corner. Who knows what 2022 will bring? Regardless, at Buckaroo, we are excited to promote your brand, products, and services to help you grow and prosper. We are thankful for our team, friends, clients, and family. May you and your team be blessed with good health, [...]
The end of the year brings no greater joy than the opportunity to express to you season’s greetings and good wishes. We would like to express our sincerest appreciation for the trust you have placed in us this past year. We are looking back with appreciation for your loyalty and looking forward to moving into the [...]
The disagreement grew increasingly intense. His frustration was obvious as he angrily snapped, “I’m the customer! I’m always right!” I didn’t yell back. I simply resigned his business. “The customer is always right” is an outgrowth of the intense competition among early big-city retailers. 19th century titans like John Wanamaker and Marshall Field wisely emphasized customer [...]
Have a safe and happy Thanksgiving holiday from everyone at Buckaroo Marketing.
We’ve all heard a photo is worth a thousand words, but if you’re in the business of making or selling products, you might be surprised to learn there’s a better alternative that’s worth infinitely more than those thousand words.Marketing and advertising efforts took a giant step forward when high-quality photography became available. Photos offered not only [...]
The marketing director worked hard on the new campaign and convinced the CFO to budget extra dollars for the launch. It was an exciting promotion with an impossible-to-ignore offer that was certain to boost sales to new highs. Only one problem: nobody told the sales team about it. So an hour after the email blast went [...]
You’re so excited about your new website. After weeks of work, it’s just about ready to launch and the developer needs the credentials for your hosting service. That’s when you remember Larry. Ah, Larry. When you launched the current version of your website four years ago, he was your technology Larry-of-all-trades, overseeing the network and helping [...]
