It’s not unusual for business owners to have healthy egos. It takes a great deal of confidence to launch and guide a business through the ups and downs. Unfortunately, egos can inflate into so much self-confidence it impedes success. I thought about that after I concluded a conversation with a business owner who responded to my [...]
A famous man quoted the Russian proverb, “Doveryai no Proveryai.” Translated it means trust but verify. Experience has taught me that’s a sound piece of advice for business leaders, too. I say that after dealing with countless business owners who have said “I trust my gut” when making important decisions about marketing or other strategies. What [...]
The end of the year brings no greater joy than the opportunity to express to you season’s greetings and good wishes. We would like to express our sincerest appreciation for the trust you have placed in us this past year. We are looking back with appreciation for your loyalty and looking forward to moving into the [...]
May the holiday bring you good things in abundance for you and your family all year long. Happy Thanksgiving from the entire Buckaroo Team!
You’ve landed two big contracts in nearby states and have three hot prospects. It looks like the small company you started three years ago is ready to become a regional or even national player. It’s too bad your brand is going to limit your growth opportunities. I recently spoke with an industrial company that saw itself [...]
I’ve long found it amusing (and amazingly frustrating) that the two departments focused on driving most companies’ revenues are rarely in sync with one another. Often, their conflicts rise to the level of sworn enemies. Instead of taking a symbiotic approach, both departments avoid and sidestep each other, impairing their success and that of their employers. [...]
I learned a long time ago that a large part of serving as the marketing partner for companies is acting as a translator and cultural attaché. No, I’m not multilingual or an expert in etiquette, but so much of what we do involves bridging gaps between people. In fact, it’s rare to find a company or [...]
There’s an old-fashioned marketing tool that’s become even more powerful in our age of digital marketing. It’s called split testing, and it can help you refine your marketing efforts so they become far more effective. Some of today’s companies are unfamiliar with split testing (also referred to as A/B split testing) or assume that since it’s [...]
We are the land of the free, we are the home of the brave. Let’s pay tribute to our brave American Heroes on this special day and forever. Factoid: Who came up with the 4th of July as a holiday? On July 4th, the Continental Congress formally adopted the Declaration of Independence, which had been written [...]
Have you ever wished you could take a surreptitious peek into your competitors’ operations or decision-making process? What if I told you, it may be easier than you think? I’m not suggesting you hire industrial spies to break into a competitor’s production facility or try to place a mole into their executive suite. The simple fact [...]
